Spring Breakers
Overview: The colours used are bright, bold, and have a summer feel to them. This indicates that the film could be based around the summer, this is supported by the 4 girls wearing bikinis and the guy wearing a tropical Hawaiian top. The background is bright blue, almost like a swimming pool with palm trees faded out with a low opacity. "party of beaches" is displayed on the bottom of the poster so the audience can recognise the film is based on parties, summer, and its also a play on word for 'bitches'. The play on word/swear word really links well with the gun that the guy is holding. This is because we can now agree it involves crime of some sort and gives a warning without having to display one for a main specific audience.
------------------------------------------------------------------------------------------------------------------Audience: I think by looking at this poster, the target audience are late teens+ that like the thought of parties, women, crime, and hot weather.
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There are 3 main stars used on this poster that will stand out to the right audience: Selena Gomez, James Franco, and Vanessa Hudgens. On the poster there is a 4 star rating from critics so the audience can recognise it is a highly recommended film. To gain the audiences attention, there are bikini bodies on show, almost seductive facial expressions with eyes all shining forwards.
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Evaluation: This is an effective poster as it gives a clear image to whats it could be based on, it has a clear target audience that they can connect with through the images and words used. The genre can be seen as a comedy/action due to the facial expressions and props e.g. the gun that is used. This poster has definitely mad eke want to go and see the movie due to the USP stars used on the cover, the 4 star rating, and all of the images linked together give off a real feel for the film.
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Street Dance 2
Overview: The colours used are dark, simple, colour co-ordinated but with a glow to it. In the background we can see popular landmarks like the Eiffel Tower and Big Ben. This can indicate to the audience that the film involves lots of traveling to big cities. The title gives off a lot of information to what the film is based around. When i look at this poster i can straight away see a male and female dancer that are in a close intimate dance position. This may seem to the audience that there will be romance between the two as the film progresses.
-------------------------------------------------------------------------------------------------------------------Audience: The target audience i think are for anybody who enjoys street dance, whether its dancing themselves or to watch groups do fabulous performances, this poster gives a clear image to what its target audience is. This poster gives off a fun, upbeat, friendly feel to it. This poster sells the film easily due to it being in 3D.
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Evaluation: This poster is effective as it gives off the genre very well, and also what the film is expecting to be about. This poster does make me want to see the film, because of the famous landmarks in the background, i think its a good feature to have on a poster that is aimed at people who love traveling.
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The Sweeney
Overview: The colours used on this poster are quite dull, sophisticated and this is helpful when showing what genre it is. The only bit of colour on the poster is the red car at the bottom, along with that is a fire explosion of orange. Also there is the St Mary Axe which is a famous landmark in London, which shows where the setting is. 'act like a criminal to catch one' gives the audience an idea that crime is involved and there will be a lot of chasing around, which could hence the cars on the bottom of the poster. Props used are all 3 stars on the front holding guns. This also shows the crime that is indicated to happen.They wear black clothing to show the mysteriousness off them, in which the back to characters do not look at the camera, indicating the man at the front staring forward is the main guy in the film.
-------------------------------------------------------------------------------------------------------------------Audience: This poster shows a clear target audience as it looks quite violent with the props used, the colours that are used and the stars that are shown look quite dangerous.
On this poster is Plan B which is very famous for his music, and he is used as a USP to sell to the audience.
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This poster promised crime, violence, danger, action which again shows the clear target audience is aimed at young adults+. The attention is gained from the 3 characters on the front, they cover half of the poster and are posing in all different directions. Then the rest of the attention then goes to the car which is the only colourful thing on the poster to maybe to with the tagline 'to catch one'.
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Evaluation: This is an excellent poster that will make the audience want to watch this film. The target audience has a clear age limit to it, the tag line shows that the gene dis an action film involving lots of crime and action. This poster makes me want to go and watch the film straight away, as if the audience are after a good action film, they would expect to see criminals, explosions, guns and dark gloomy colours. This poster displays all of these features.
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Hawking
Overview: The main colour of this poster is blue but it has a glow to what looks like planet earth. The only colour that is really used is blue, and according to google "Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body." Anybody who knows the famous Steven Hawking as a person, knows that he is the cleverest man in the world, and so the earth is a clever feature to put on a poster. Also the low opacity is of two other people in the background which could indicate 'Hawking' when he was young, a young man, and then him in the middle as he is now.
-------------------------------------------------------------------------------------------------------------------Audience: The target audience seems to be for teens+ and whoever seems interested in adventure, creativity and love.
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This poster sells the film very well as Steven Hawking is very well known, and is used as a USP star. This poster also includes 3 expert witnesses' reviews.
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